I'm a product manager and growth operator. Seven years at Merck before taking on a real-estate license, a couple of consumer brands, and a handful of free public-good sites. Certified Mental Health First Aider and daily Vedic practitioner. I live in Edgewater Park, NJ with my wife and son.
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Holding company for my services-side work. Two operating companies under it: Metta Realty Partners (New Jersey real-estate practice affiliated with HomeSmart) and Metta Legacy Partners (confidential brokerage helping owners sell their small businesses). I run lead-gen, Meta and Google Ads, SEO, and lifecycle email for both brands.
Consumer-side brand family. KiddieSketch turns kids' drawings into framed prints, mugs, hoodies, and lightboards (Shopify + AI sketch enhancer + multi-fulfillment routing). KiddieGo is an outdoor and active-goods shop for kids — balance bikes, helmets, scooters. KiddieWordle is a free Wordle variant for younger players, live in seventeen languages, no in-play ads. I own the full growth stack across all three: Shopify ops, Klaviyo + Mailchimp lifecycle email, Meta Ads (Facebook + Instagram), Google Ads, organic social (IG / TikTok / YouTube Shorts), SEO, and GA4/GTM analytics. AdSense + Google Search Console on the free sites.
Owned the product roadmap for a set of clinical-trial analysis and reporting systems used by teams in the US, Europe, and Asia-Pacific.
Horsham, PA. EHR and Mirth Connect implementations. HL7 and FHIR troubleshooting via SQL Server Management Studio. Started as an application specialist, moved into commercial operations.
Master of Professional Studies in Data Analytics — May 2018
Graduate Certificate in Business Analytics — Aug 2017
Management & Marketing — May 2014
Certified Artificial Intelligence Product Management (2024) · Certified Agile Leader 1, Scrum Alliance (2024) · Mental Health First Aider (2024) · NJ Real Estate Salesperson
English · Hindi · Gujarati
Short stories from the work that meant the most. Each one is mine to tell.
I led the Scale IT for Clinical Portfolio program across four systems at Merck. The win, in plain numbers: about 10,000 hours of manual effort, every year, gone — work people used to grind through, now automated. We delivered ahead of schedule, and the impact is projected to double as adoption spreads. The leadership recognition was nice; the real reward was knowing biostatisticians I'd never meet got their evenings back.
Regulatory submissions to China's NMPA used to take 6-7 months of translating the Clinical Study Report and supporting documents before they could even be filed. I designed and shipped the A&R Submission Translation platform that cut that cycle to about a month. The research wasn't done from a desk — I interviewed users in Tokyo, Shanghai, Berlin, Brussels, and Boston, and the platform was built around what they actually needed. Faster regulatory submissions mean faster access to medicines. That math is hard to argue with.
The 2022 promotion to Squad Lead wasn't the part I'm proudest of. The part I'm proudest of is the reverse-mentoring relationship I built with a senior director outside my reporting chain — he was generous enough to write back: "exceptional in every area we explored. I do not have any further development feedback." Leadership is two-way; if I'm coaching anyone, I'm being coached too.
One of the most rewarding parts of the Merck role was mentoring Jenny Mao, a Cornell Tech master's student who spent the summer of 2025 on my team. Weekly 1:1s, panel-style mock interviews, resume rewrites, the "I don't know how to answer this" questions in real time. Her parting note: "I truly don't think I would have completed my internship so successfully without your mentorship." I'll take a paragraph like that over an annual review any day. That is the line I think about.
KiddieWordle is a Wordle variant for younger players. No accounts, no ads in the play area, no monetization. The reason I'm proud of it: it's in seventeen languages, which means a five-year-old in Kerala can play in Malayalam and a five-year-old in Vermont can play in English, and the experience is the same. Universal access to small, useful things — that's a principle I try to live by.
KiddieSketch came out of a simple question: what if the drawings my son brings home from preschool didn't just live on the fridge? It's a Shopify store that turns kids' art into a real keepsake gift — a framed print, a mug, a hoodie, a lightboard, a photo album. Built end-to-end: the upload flow, the AI sketch enhancer, the spec validator, the multi-fulfillment routing. Every order is someone's kid's drawing landing on someone's grandmother's wall.
My capstone from the Certified AI Product Management program (Dec 2024). Available for download with a password — message me if you'd like access.
End-to-end PM artifact: problem framing, user research, model selection trade-offs (build vs. buy vs. fine-tune), evaluation strategy, rollout plan, and risk register. Useful as a reference for how I think about applied AI products from "should we build this?" to "how do we measure that it's working?"
~9 MB · .pptx + bonus certificate PDF
Product management — Agile, design thinking, OKR/KPI tracking, JIRA, Confluence, Figma, Mural. Growth & marketing — Meta Ads (Facebook + Instagram), Google Ads (Search, Display, Performance Max), Klaviyo, Mailchimp, HubSpot CRM, lifecycle email + segmentation, GA4, Google Tag Manager, Google Search Console, AdSense, organic social (Instagram, TikTok, YouTube Shorts, LinkedIn), SEO + content ops, conversion-rate optimization. Data and engineering — SQL, Python, SAS, R, AWS, Supabase, Cloudflare Workers. AI & LLM tooling — daily user of Claude Code and OpenAI Codex CLI for production-grade software work; comfortable across frontier models (Claude Opus / Sonnet, GPT-5, Gemini 2.5) and open-weights (Llama 3.1 / 3.3, Mistral, Qwen, DeepSeek) deployed locally on Ollama + vLLM. Following the Indian sovereign-AI stack: Sarvam-M, Krutrim, BharatGen, Bhashini (Indic-language NLP). Applied LLM work, prompt engineering, RAG, agent frameworks (LangChain, CrewAI, AutoGen), structured-output with Instructor / Outlines, Anthropic Cookbook patterns. Certified AI Product Manager (2024) — see capstone download below. Healthcare standards — CDISC (SDTM, ADaM), HL7, FHIR, MedDRA, GxP. Operating side — Shopify (CustomSketch app dev, Shopify Partner), print-on-demand fulfillment (Printful + Printify), basic business brokerage, commercial real-estate underwriting (cap rate, DSCR, IRR), Make.com automations. Open-source side project on GitHub: SafeInk — zero-knowledge anonymous-letter platform routing source reports to journalists.
Some of my best work years happened because of travel — Prague, Brussels, Zurich, and on the personal side, trips back to my family's village in Anand, Gujarat. New places change how I think about old problems.
The kind of trails that make you pay attention. Wharton State Forest, the Wissahickon, anywhere within an hour of South Jersey. A long walk is where I do my best thinking — and where my son first learned the word "rock."
Eagles, Phillies, Sixers, Flyers — in that order most days. Philly fans are loud, loyal, and never satisfied. I find that pretty inspiring.
Mostly nonfiction with detours into Vedic philosophy and a slowly growing pile of business biographies. Right now: anything that helps me explain hard things in plain language.
The free sites I run on the side — KiddieWordle, BestPythonCourse, the rate-finder sites — exist because building useful things and giving them away is the hobby. Some people fish. I ship.
Quiet daily practice — chants, mantras, time at the mandir. The part of me that doesn't show on a résumé, but the part that keeps me grounded when the to-do list gets long.
Two brand families I own and operate. Legacy Bridge Alliance Group is the services side — real estate and business brokerage. Kiddie Brands is the consumer side — Shopify stores and a free kids' game. Plus a few free content sites on the side.
Holding company for my services-side work. Real estate and business brokerage, both run on the same operating principles: documented process, honest valuation, plain communication.
Residential and commercial real estate across Burlington, Camden, Gloucester, and the surrounding South Jersey / Greater Philadelphia area. Affiliated with HomeSmart.
mettarealtypartners.comConfidential brokerage for owners selling or buying small businesses. When the deal includes the property, the real-estate side is handled by Metta Realty Partners on the same schedule.
mettalegacypartners.comConsumer brand family I own end-to-end — Shopify ops, Meta + Google Ads, Klaviyo lifecycle email, organic social, SEO, and analytics.
A small Shopify store that turns a child's drawing — or a family photo rendered as a sketch — into a real gift: mug, framed print, hoodie, photo album, lightboard. Built end-to-end including the upload flow, AI sketch enhancer, and multi-fulfillment routing.
kiddiesketch.comOutdoor and active goods for kids — balance bikes, helmets, scooters, sidewalk gear. Curated, not a megastore. Drop-shipped from vetted suppliers. (Icon: my son, KiddieGo's first customer.)
kiddiego.comA Wordle variant built for younger players, live in seventeen languages. No accounts, no ads in the play area, just the puzzle. Growing organically via parent communities + SEO + light Google Ads.
kiddiewordle.comContent sites I run on the side. Useful tools, given away.
Mortgage and loan-rate reference with simple calculators. Pulls headline rates from FRED and lender feeds.
loanratesfinder.comSibling site to LoanRatesFinder, focused on local rate comparisons and short explainers for first-time borrowers.
freeratefinder.comPlain-English guides for people learning Python — what to read, what to skip, and where the popular courses actually fall short.
bestpythoncourse.comEnter the access key (it's under my photo).
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My son. He's the reason most of this exists.
My wife and I are raising our son in Edgewater Park, New Jersey. Most of the work on the other two pages is in service of leaving him something durable. The day-to-day looks like the photos below.
More on @riket.patel.
The mural I built and shared with my family. My roots and legacy, my home, my journey, all on one wall. The full-resolution version is below.
